Newsjacking: Carousel Gets Political with Legoland Discovery Centre

Last week when the focus of the news agenda was on the upcoming ITV leader’s debate, we decided to get in on the action and hijack the headlines.

Working with our client LEGOLAND Discovery Centre, we created the set with seven LEGO mini figures depicting the politicians each stood at their lecterns.

Pictures were distributed with the support of Cavendish, which were sent out the day before the TV debate and it seems the timing was perfect, as was the coverage with pieces in The Sun and the Telegraph.

On the day, we took the set to the camera crews reporting live from Media City UK and secured further hits with BBC News, Sky, Channel 5, BBC 5 Live, BBC Radio 1 News Beat and ITV.

See some of the coverage so far...