PRCA Dare Awards Finalist – Digital and Social Media
Carousel has been named a finalist at the PRCA Dare Awards 2025 for our campaign with thePeople’s Postcode Lotteryin the Digital and Social Media category. This nomination recognises the creativity and impact of the work, particularly in reaching and engaging audiences online.
Cotton Traders and Miranda Hart Deliver April Fools’ Day Surprise
To mark the launch of Full of Surprises and build brand awareness among both new and existing audiences, Cotton Traders partnered with comedian Miranda Hart on a tongue-in-cheek April Fools’ Day stunt.
Miranda announced a limited-edition big knicker range via Instagram, sparking laughs and strong engagement. Alongside the social activation, the team issued a press release to national and consumer media, securing coverage in the Daily Mail, The Sun, PR Week, and Chortle.
A dedicated landing page on the Cotton Traders website featured exclusive behind-the-scenes content and drew over 18,000 website visits on the day, along with 3,851 competition entries.
Paddington Bear Welcomes Fans at Paddington Station
The team hosted a special event for everyone’s favourite bear, Paddington Bear, at the newly refurbished Paddington Station store in London.
The free in-store celebration welcomed families and fans for a fun-filled day of face painting, a pop-up photo booth, Paddington-themed sweet treats, and a chance to meet Paddington Bear himself. The event brought the beloved character to life in an interactive, joyful experience that delighted visitors of all ages.
Classic Car Boot Sale Returns to MediaCity
We supported the return of The Classic Car Boot Sale to MediaCityUK, announcing its second northern edition set for 12–13 July 2025. Known as the UK’s coolest vintage event, it brings together the best of sustainable fashion, accessories, and homewares alongside some of the country’s most striking classic cars.
Building on last year’s incredible success, we spread the word across digital and social channels, setting the stage for another standout weekend for vintage lovers across the region.
Colourful Campaigns to Drive Playtime Excitement
To celebrate Find a Rainbow Day in April, the team worked with five paid influencers and additional free-of-charge creators to promote the Rainbow High Creative Crystals range of dolls. Content focused on rainbow-inspired fashion and styling, with a clear nod to each doll’s unique hair and accessories. Influencers also highlighted the newly launched YouTube animated series within the content.
Celebrating Manchester’s Electronic Music Scene with a New Exhibition
The team supported the launch of ‘Ein Null: 10 Years of Sprechen’, a free art exhibition at Kimpton Clocktower Hotel celebrating a decade of the Manchester-based label’s contribution to the city’s electronic music scene.
A VIP launch evening took place at The Refuge Winter Garden, welcoming press, influencers, and friends of the hotel ahead of World Record Store Day. The exhibition is now open to the public until the end of May.
If you’d like to find out more about Carousel or want to discuss working together contact us here.
