Random Acts of Kindness Day: A Day of Spreading Cheer at Metquarter

We worked with Liverpool’s Metquarter to mark Random Acts of Kindness Day, spreading kindness, cheer, and achieving PR and social coverage for our client.

Home to a host of independent and boutique Liverpool brands and creators, Metquarter is a luxury lifestyle destination with tenants including Everyman Cinema, GPO Food Market, Say it with Diamonds, Art Quarter, MQ Flowers, Tribal Society and 200 Degrees to name a few. We worked closely with Metquarter’s tenants to bring them all together with a reactive campaign, gifting products, vouchers, food and drink to shoppers on Random Acts of Kindness Day.

Continuing the Valentine’s love from earlier in the week, MQ Flowers gave away individual roses to 30 customers selected at random, whilst Say It With Diamonds spot gifted 10 pairs of earrings to shoppers worth £58 each.

Iconic childrenswear brand, Kids Cavern, celebrated by giving 10 customers a £10 voucher, whilst Metquarter’s cult trainer and menswear store, Transalpino, gifted one lucky customer one of its unique t-shirts. Premium menswear store, Tribal Society, and independent designer boutique, Smudge Boutique, also gifted vouchers.

For those that love to be pampered, the beauty experts at Élan brightened up customers' days with vouchers to book in for treatments, leaving them feeling refreshed and renewed.

Created by a group of independent artists, The Art Quarter offered up £50 worth of goodies to shoppers over the course of the day.

To encourage social sharing of the gifted products, we worked with our in-house design team to create bespoke ‘This One Is On Metquarter’ cards. Lucky recipients were handed the branded cards alongside the free items, with a call to action to follow and tag the centre on social media.

To drive awareness of the campaign ahead of the 17th, we distributed a press release to local press and shouted loud and proud about the activities on Metquarter’s own social channels, whilst tenants re-shared content onto their profiles too.

The activity generated 15 pieces of coverage and a reach of just under 9.3 million, a huge success for a low-cost campaign, showing that the right strategy can make all the difference. Coverage highlights include full page articles in Liverpool Echo, The Guide Liverpool, Explore Liverpool, Liverpool Noise and Liverpool BID.

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