Richard E. Grant Brings Scent of Covent Garden to Selfridges

From the seminal Withnail & I to the classic Gosford Park, US TV show Girls to Spiceworld: The Movie, Richard E. Grant is – by any standard – a genuine A-lister. On Saturday, he visited Selfridges Exchange to launch his second unisex fragrance, JACK COVENT GARDEN.

JACK COVENT GARDEN is no celebrity perfume – fragrance is a lifelong passion for Grant and his first release, JACK (with lime, mandarin and marijuana!) became a best seller when it launched last year.

Taking inspiration from his early days as a waiter working in the area, JACK COVENT GARDEN features oranges, roses and ginger – “the three key ingredients I thought of, because on opening nights actors are very often given fruit and flowers and will use ginger to clear their throats” – and is exclusive to Selfridges.

Our role was to manage this exciting press launch – booking and overseeing interviews and photography with key North West media such as the Manchester Evening News, Living Edge, Manchester Confidential Manchester’s Finest, Viva, Foxley Docket and bloggers.