Selfridges X Missguided

It’s no wonder that the Manchester born super brand Missguided picked its home town to launch its very first pop up store in Selfridges at the Trafford Centre. Taking inspiration from the catwalks, celebrity and blogger culture as well as street style, Missguided is a brand which provides young women with fashion forward trend-led pieces that are affordable and accessible.

The launch night had a great turn out with shoppers, bloggers and press attending to be the first to see the pop up store in all it’s glory. Guests were greeted with delightful treats to eat and drink whilst they shopped to the beat of the in-store DJ and took advantage of the creative photobooth within the Missguided space.