Teletrac Navman TS23: Telling a global story through a digital PR strategy

When global SaaS provider Teletrac Navman chose to partner with Carousel for its multi-continent PR strategy it was because of a couple of key recommendations from Carousel – developing new first party-data that could be used long-term as part of the overall marketing strategy and focusing more on a digital PR strategy.

Teletrac Navman’s key sales conversion tool is its website – yet previous agencies had focused their efforts on traditional PR, rather than digital tactics that would support increased levels of web traffic.

To help the business talk from a position of authority, Teletrac Navman carried out global research showcasing the prevailing trends that are impacting fleet operations and how they are planning to tackle them in 2023. Carousel was tasked with launching the findings across the UK, US and Latin America markets, while also driving follow linkbacks and referral traffic to the Teletrac Navman website, helping to boost the customer retargeting pool as well as the domain authority of the website.

To achieve this, the team utilised years of digital PR experience across the board (and the world), crafting a press release for each market with the global research story. Key infographic and chart assets were kept on the Teletrac Navman website, ensuring all target media linked through to give their readers the full story.

Our teams in the UK, US and Latin America utilised their black book of contacts to drive results for the research piece, resulting in a total of 489 media pieces to date, with a total reach of 23m. What’s more, the multi-continent PR strategy managed by Carousel helped secure 950 links to the Teletrac Navman website, and over 450 headlines name-checking the brand right at the top.

If you would like to get your brand story out in all the right places, get in touch to discuss how Carousel can help.