Do we do B2B comms – yes! Do we do comms for a global software business – we do now!
We’re very proud to say that we’ve been appointed by global software business Teletrac Navman to deliver its communications strategy across the UK, USA, and Latin America.
Teletrac Navman, part of Vontier Corporation, is a global, market-leading software-as-a-service (SaaS) provider leveraging AI and machine learning to drive next-generation mobile asset and fleet management. It is also one of the market leaders in supporting fleets globally with the transition to electric, which will be a major focus for its communications strategy this year.
As part of the remit, we’re also going to be working closely with Teletrac Navman’s performance teams to increase digital presence and referral traffic by rolling out a new digital PR and influencer strategy. This will be supported by brand campaigns and traditional B2B press office, to drive greater awareness and consideration in market.
All in, it’s going to be a very exciting 12 months of trialing new comms and strategies with Teletrac Navman and we’re excited to bring the B2C creativity we’re renowned for to the B2B tech sector.
Carlos Caponera, the Vice President, Global Marketing at Teletrac Navman, and who’s based over in California had some nice things to say about our appointment.
“This is a pivotal time for our business as technology and competition advances and the transport sector is under more pressure than ever to switch to next generation fuels – it’s a huge growth area for us and one that needs considered comms. Carousel impressed us with their fresh approach, bringing their B2C expertise and creativity to a business environment, which we believe will give us greater standout in market.”
Want to see how we can help get your brand out there? Get in touch now