Accurist AW19 Press Breakfast

Accurist, the iconic British watch brand, tasked us with launching its AW19 collection to the press and influencers by hosting an exclusive and stylish event in central London.

The Brief

Host an Instagram worthy media launch to remember and coincide with the new season launches.

Our Response

We hosted a media breakfast at the beautiful Petersham Nurseries in Covent Garden. Our aim was to perfectly reflect Accurist’s quintessentially British values and give the media an event to remember.

Nestled in the luxury district of Covent Garden, the stunning florist inspired interior of Petersham Nurseries, with an awe-inspiring chandelier, was the ideal backdrop to showcase the new collection of watches while complementing the Accurist brand heritage. Attending journalists and fashion influencers received a gift bag including a new collection watch which could be personalised by our on-site watch engraver.

table setting blogger event with white flowers and menu on the place
beautiful rustic table setting event press breakfast wedding
top tier press guests and influencers
2.5 mil
total coverage

Securing 26 top tier press guests, including journalists from Mail Online, Woman & Home, Best and Bella as well as a host of fashion and lifestyle influencers, the event generated a reach of over 470k from Instagram stories and posts on the day.