Our task was to align Na! Na! Na! Surprise with a well-known mum celebrity, engaging with a target audience of parents. We also wanted to make sure that through the content, we were driving fans to the Na! Na! Na! Surprise Instagram and give back to fans of the brand through a number of competitions.
We created a partnership with Billie Faiers who has a huge influence among parents, from her honest social media content showing life with two young children to documenting parenthood on the hit show, The Mummy Diaries. Daughter Nelly has always been a fan of Na! Na! Na! Surprise so the partnership is a very natural fit for the brand.
Billie and daughter Nelly have been promoting the expanding range of collectables and playsets from Na! Na! Na! Surprise with huge success. We have worked with Billie to produce a range of social content that has been posted on her personal and Na! Na! Na! Surprise Instagram channel over the past year. Billie’s content has always driven to retailers through swipe-ups and Instagram tags.
We also worked with Billie on a photoshoot, creating a real-life version of the Soft Plush Convertible Car. The images were seeded to national picture desks and lifestyle titles for mass impact and to raise awareness of the new car.
Since the partnership began in fall 2020, we have secured a reach of over 34.7million and 1.1million video views through content posted on Billie’s Instagram page. We have also achieved an increase of 5,984 followers on the Na! Na! Na! Surprise Instagram channel.
The successful partnership is set to continue throughout 2021 with exciting plans that include further social media campaigns to promote the key lines and more entertaining video content.
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