Emma Raglan, Account Director: Sportopia – The Climbing Wall Launch, Birmingham
“I absolutely loved working on this campaign, from the initial ideation to the VIP launch, it was just something a little out of the box whilst remaining true to the Selfridges brand. The party was fantastic too and allowed us to tap into a new network for Selfridges.”
What we did:
To celebrate the launch of a store-wide campaign – Sportopia, and the unmissable 30ft Climbing Wall in Selfridges Birmingham, we held an exclusive party for press, influencers, athletes and communities within the region.
On the night, over 70 guests were treated to sports themed food and drinks, foam fingers, live music and the opportunity to climb the wall before it opened. The next day, we hosted a photocall moment in collaboration with our community partners, Active Inclusion Network.
The results? A whopping 91 pieces of coverage including The Times, with a total reach of 13 million across all channels.
Anna Georgieva, Senior Account Manager: Selfridges Christmas, All Stores
“Christmas at Selfridges is on another level! The Confetti Cannon moments are something you really have to see to believe, but a moment that really stood out was the launch of the festive menu with Medicine Bakery. It was fun working collaboratively with the events team to curate a unique experience for press and influencers with insta-worthy decorations and even a visit from Santa.”
What we did:
A Selfridges Christmas is always one for the books and our last festive campaign was no different. From a VIP press preview in London showcasing the must-have items and Beauty Advent Calendar Gifting, to Confetti Cannon moments with an unmissable in-store parade and Out of Hours Toy Shop Experience, we helped bring Christmas to life through our press and influencer activations.
Shauna Page, Senior Account Executive: Launching the Jellycat in-store experience, Manchester Exchange Square
“It was amazing to engage with all the major regional titles in Manchester and see the excitement from both the brand fans queuing in store for the official opening and the influencers who attended on the day – we even had 12,000 people watching on Manchester Evening New’s Live video of the new space, and the buzz lasted all day long in-store!”
What we did:
Carousel were tasked with amplifying the launch of the Jellycat General Stores across both its Manchester stores after it launched in London to great fanfare.
We invited press and influencers for a private preview before the official opening giving them an exclusive chance to create the cutest content to be shared on social channels with the aim to build excitement. We also had the opportunity to launch the highly anticipated Jellycat Fish and Chip Shop range for its first opening outside London.
For the launches, we worked with social-first news outlets such as Manchester Evening News, Secret Manchester, and Manchester Confidentials, who across multiple social channels to promote the opening.
And the results speak for themselves. We received blanket coverage across the regional titles and secured a total of 49 pieces of coverage across all channels with a reach of 55.6 million.
Shaunie Parsons, Account Director: Unveiling the new Beauty Hall at Selfridges Manchester
“Whilst working on the account I got the chance to launch the biggest beauty hall outside of London as part of the Selfridges Trafford Centre’s £20 million masterplan back in 2018. The project was really special to be a part of and started a new chapter for beauty and retail experiences.”
What we did:
In 2018, Selfridges Trafford Centre store announced a huge investment masterplan which saw most of the store’s departments transformed. Phase One was focused on the Beauty Hall – home to some of the world’s most in-demand make-up, skincare and fragrance brands.
To ensure Selfridges remained front-of-mind to customers as an iconic destination in the region, a full programme of customer events and happenings were revealed. We worked with regional media and influencers to set up exclusive first looks, partnered with some of the biggest beauty brands including Anastasia Beverley Hills and Beauty Boxx, celebrated National Lipstick Day and Galentine’s Day and drove widespread awareness through a hard-working press office.
The results included blanket regional coverage, lots of amazing influencer visits and a total reach of 17 million across all social channels.
Want to know more about our beauty, lifestyle or retail work? Explore our case studies or get in touch to see how we can bring your brand story to life.
