Carousel | Lottie Herbertson

Lottie Herbertson

Lottie has an impressive background in social after previously spending three years at LADbible Group, where she worked across some of the UK's biggest social brands, including LADbible, UNILAD, Tyla and Furry Tails.

With a passion for social-first storytelling, Lottie specialises in spotting trends and reacting quickly to viral moments, helping to grow audiences across Facebook, TikTok, Instagram, Snapchat and YouTube. At Carousel, she works across Student Roost, Metquarter and Little Tikes, bringing a reactive, audience-first approach to social media and content creation.

Outside of work, you'll most likely find Lottie out on a run, squeezing in a gym session or heading off on a coffee walk with her sausage dog.

Lottie's Desert Island Discs

Man I Need - Olivia Dean

Love Story (vs Finally) - Tim Deluxe Radio Mix