Carousel to launch Northstar

Bywater Properties has appointed Carousel to launch their new Northern Quarter based workspace – Northstar.

Appointed by London based Bywater, Carousel will use their local expertise to manage media relations for the brand, launching the new office space with a series of virtual and in-person events and partnerships that showcase the building and spaces whilst and integrating the brand into the local community. In addition, Carousel have been appointed to manage the Northstar social media channels to align all communications and campaigns with a local focus and on-the-ground support.

Northstar is a new creative workplace located in the heart of Manchester’s vibrant Northern quarter. Inspired by the principles of The Bauhaus, Northstar is a building you won’t miss; bringing light, colour and energy to Oldham Street. The building is home to various adaptable offices spaces for all sized companies as well as collaborative spaces where people can come together and share ideas.

Fran Cruse, Senior Account Director at Carousel commented: “We’re thrilled to be working with Northstar and are looking forward to introducing the brand to Manchester. Whilst launches are tricky at this time we’re confident our creative approach and local connections will allow us to launch with a bang.”

"“Carousel felt like the perfect fit to launch this space to the Manchester market; they showcased an impressive list of local contacts, networks and brands that could be utilised, as well as some standout launch ideas regardless of what restrictions we may find ourselves under.”"
Dan Mead, Asset Manager, Bywater Properties
White building with pink, yellow, blue, orange and red angular shaped painted on the outside
A white Northstar building in Manchester's Northern Quarter with yellow, orange, pink and blue angular shapes painted onto the outside, plus a black sign with Northstar in white capitals
Images: @manc_wanderer on Instagram

Northstar is the latest addition to Carousel’s property portfolio which includes build-to-rent property brand Moda Living, various leisure schemes in the Legal and General portfolio and shopping centres including the Metquarter in Liverpool.

With over 10 shopping centres and leisure outlets in our current portfolio, we are veterans of all aspects of retail PR; from brand strategy and launches to new store openings and Christmas light switch-ons plus everything in between.

To find out more, click here.