Launching the Latest Accurist Collection with Style

British heritage brand Accurist is known for combining expert watchmaking with modern designs. This autumn we helped launch their stylish new collection, Retro Racer® by creating an eye-catching campaign.

Accurist wanted someone to front the campaign who had a classic style and a stand-out Instagram feed and after attending an exclusive media breakfast with Accurist last year we knew fashion influencer Henry Wade would be the perfect choice.

We teamed up with production agency FIN to create the promotional video for the collection launch and worked with Henry in the lead up to the photo and video shoot, ensuring every element was taken care of. The new Retro Racer® collection is inspired by an era of classic motor sport where men, craftsmanship and engineering became one, offering a timeless classic look for those who favour a vintage style. Linking nicely to the new collection the shoot took place at the legendary Bicester Racecourse where Henry spent the day behind the wheel of a vintage Ferrari kitted out in the latest Accurist watches. Henry even got to put his voiceover skills to use for the video content to tie the campaign together.

The shoot created stunning content that was shared across Accurist social channels and website as well as print publications. Take a look at Henry’s content on Instagram here and make sure you keep your eyes peeled to spot his face in some of your favourite magazines.

Want to see how we can create an impact product launch for you? Get in touch now.