Famous for its wealth of high-end designer stores, New Cathedral Street has become the go-to shopping destination for all things luxury in Manchester. Last month, the team at Carousel helped launch the newest addition to the line-up, POLO Ralph Lauren.
Overseeing Instagram collaborations with some of Manchester’s top influencers including Sophia Rosemary, Megan Ellaby and Alice Catherine Carousel helped spread the word of the new store, with a reach of 1.6m and generating 58 pieces of coverage.
Social media activity was supported by an in-store invite only party organised by Carousel. Guests included over 100 key Manchester press, influencers and corporates, with entertainment on the night coming in the form of an exclusive DJ set from Everything Everything’s Jeremy Pritchard.
Further coverage from the night brought the campaign total to 101 pieces, with a total reach of 2.3million and well and truly introducing the brand to Manchester.