The Power Of Spin - The Lock Ness Monster

For years the myth of the Loch Ness Monster has driven visitors in their thousands to Scotland in the hopes of catching a glimpse of old Nessy! But did you know that the myth of the monster was actually the brain child of DG Gerahty a public relations consultant? Dreamed up over a boozy lunch in Trafalgar Square for a fee of £150 in the 1930s, Nessy now brings in £30 Million a year in local tourism. Not a bad ROI for a picture stunt, goes to show the power PR can have.