bluedot: An Out Of This World Festival PR Campaign

Taking festival PR to new heights; running a hardworking, creative press office, securing top tier coverage for the UK’s most intergalactic music meets science event at Jodrell Bank.

The bluedot festival team skyrocketed to Jodrell Bank for the festival’s fifth intergalactic instalment of music, science and culture. bluedot brought a constellation of stellar musicians and world-renowned scientists to eager festival goers who were treated to an out-of-this-world talk by British astronaut Tim Peake and a UK festival exclusive from Björk, who closed this year's festival with a big bang!

The Brief

Carousel was tasked with securing top-tier pre, on-site and post-event coverage across national, music, broadcast, science and regional media whilst positioning the festival as the UK’s most intergalactic festival that fuses music, science, arts and culture. In addition, we were challenged with securing and managing high-profile media partnerships, driving ticket sales through strategic line up announcements and ensuring high-calibre press and influencer attendance at the festival.

Our Response

Carousel managed a diligent and proactive festival press office in the lead-up to the festival, securing high-tier coverage across the PR campaign. We actioned multiple strategic sell ins, liaising with key media contacts to ensure high reaching and first-class coverage alongside a full influencer ambassador campaign, to drive ticket sales and spread festival news by targeting key and niche demographics. Additionally, we used our knowledge of the media landscape to action targeted pitching into UK music festival guides, securing 105 pieces of coverage with features in The Observer, The Times and The Sunday Telegraph.

Carousel managed a full on site press office, securing the attendance of 250 press and influencers to ensure top tier on site coverage via social media content, broadcast coverage, reviews and interviews.

Pieces of coverage
Billion total reach
Press and influencers secured to attend the festival

The Results

Carousel secured 530 pieces of coverage across national, broadcast, music, science, regional, lifestyle and arts media. The team spread key messaging, event news and festival details far and wide, driving ticket sales and cementing bluedot’s position as the UK’s most intergalactic festival that fuses music, science, arts and culture. Total campaign reach was in excess of 1.6bn. Pre-event, the team secured a raft of top tier coverage including festival guide features via The Guardian, The Sunday Times, Daily Telegraph and Metro. On top of this, we secured line up announcement coverage with the Manchester Evening News, NME, CLASH, BBC Sky at Night Magazine and Radio X. Secured on site coverage highlights included BBC North West Tonight, ITV Granada Reports, a 4 star review by The Guardian, an interview on BBC One Breakfast with UK astronaut Tim Peake and on site broadcasting by BBC 5 Live which, featured live interviews with artists and our clients.

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