With the announcement in February this year that the rate of employment in the UK is at its highest since records began in 1971, work and work-life balance have never been more on people’s minds. This six-week campaign sees Selfridges call on a broad mix of expert voices to help define the future of work and offer some inspirational fixes to make work, work better. The Work It! campaign provides shoppers with the opportunity to maximise their lunch break and achieve a better work/life balance.
Selfridges Exchange and Trafford is currently welcoming time-poor beauty lovers to reclaim their lunch breaks in a series of appointments with brands such as Bobbi Brown, Illamasqua, Clinique and NARS. The express beauty treatments provide multi-taskers with the ultimate edit of essential beauty tools and a complimentary Pret-A-Manger lunch.
The star event of the campaign was a ‘Careers in Make-Up’ talk last Friday (8 May) from Illamasqua Head of Professional Development, Spob, and Creative Director, Alex Box, at Selfridges Exchange. Press including La Vida, Viva and Gin Fuelled Blue Stocking attended the insightful talk to learn all about the inner-workings of the beauty industry.
The Work It campaign has received coverage in Viva, Style ETC, Manchester Confidential, CityLifeExtra, La Vida and more.