Teletrac Navman TS24: Telling a Global Story Using Digital Tools and PR Strategy

How we helped connected mobility platform Teletrac Navman launch the results of its annual industry report across UK, US and Mexican markets.

The Brief

The connected mobility platform for industries that manage vehicle and equipment assets with a purpose to simplify the complex, Teletrac Navman tasked Carousel with amplifying the results of its annual Telematics Survey (TS24) while also increasing its digital awareness multi-continent.

Teletrac Navman carried out global research showcasing the prevailing trends that are impacting fleet operations and how they are planning to tackle them in 2024.

Carousel was tasked with launching the findings across the UK, as well as US and LATAM markets, while also driving follow linkbacks and referral traffic to the Teletrac Navman website, helping to boost the customer retargeting pool as well as the domain authority of the website.

Our Response

Teletrac Navman’s key sales conversion tool is its website. While we engaged traditional media and connected with the few key trade titles which still print, we employed a digital PR strategy to support DA improvements and more importantly drive any interested referral traffic to the website. We did this by splitting the research content between publishers and the Teletrac Navman website, giving a natural reason for linkback inclusion so that readers could get the full story outside of what was included in the online press articles.

“Carousel did a fantastic job at pulling everything together for a seamless launch of the report across the United Kingdom, United States and the LATAM region. Their insights and tenacity brought in increased traffic to our website, with coverage still coming through thanks to their continued efforts,” said Heather Waters, Brand Marketing Manager at Teletrac Navman.

The Results

Our teams in the UK, US and Mexico utilised their black book of contacts to drive results for the research piece, resulting in a total of 232 media pieces to date, with a total reach of 12m. What is more, the multi-continent media strategy managed by Carousel helped secure 442 links to the Teletrac Navman website.

If you would like to get your brand story out in all the right places, get in touch to discuss how Carousel can help.