The Brief
Raise awareness of the EasiYo brand in the UK among and generate coverage in consumer and trade media to drive sales.
Our Response
- As part of the campaign, Carousel approached TV and Radio presenter, Jenni Falconer, to be EasiYo UK’s 2015 brand ambassador based on the brand’s target audience
- We organised a full day photo and video shoot with Jenni Falconer, creating ‘how to’ videos for PR, advertorials and social media
- We also ran a Twitter Q&A party with Jenni answering questions on all things parenting, health, fitness and EasiYo
- Advertorials were placed in key media titles
- Carousel organised interviews with Jenni and national media to promote the new product launch and raise brand awareness
- Carousel hosted a brunch event for bloggers and families to meet with and interview Jenni, learn more about EasiYo’s new product design and taste a selection of dishes created by professional chefs – all using EasiYo yogurt
60
pieces of coverage
166 million
reach
