Launching Liverpool’s Largest Food Hall; How We Reached Over 10 Million Using Press Office and Influencer Outreach

How we launched GPO Liverpool at Metquarter

The Brief

To generate press and conversation about the launch of GPO, Metquarter’s first foodhall and to create a fun, engaging launch event for the people of Liverpool, allowing them to sample the amazing food and drink and generate influencer marketing coverage across press and social.

Our Response

From the announcement through to the soft launches, Carousel provided a strategic press office, drafting and issuing multiple releases including job creation, announcement and independent vendor call out releases. The team also worked with regional title The Guide on a bespoke partnership package including video content, interviews and first look pieces for the venue.

When it came to launching GPO, we organised a three day soft launch event with more than 300 VIPs, influencers and media attendees in attendance.

The opening came at a challenging time, when restaurants had just been given the green light to re-open following months of closure due to Covid-19. With this in mind, we had to ensure that the event was safe yet entertaining for our guests.

The Results

Carousel operated a hardworking press office and influencer marketing campaign, securing over 50 pieces of coverage for the announcement and launch with a PR reach of over 10 million. Highlights included coverage in Liverpool Echo, The Guide, Place North West and Secret Liverpool.

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